In this tutorial I presented the name MIX with it’s accompanying new design concept and first visuals to show it’s potential and versatility.
Dick mentioned that he likes the word MIX as well as it’s design made by 7 bricks. He said the colourful playful approach is perfectly linked to cooking. I also showed the visuals that showed some kind of advertising banners. In particular he liked the link to music as there is a connection between cooking and music as they are both sensual activities and about compositions and ensembles.
A really helpful point that Dick made, was that the concept of MIX can be visualized by constructing and deconstructing the bricks. As a reference and source of inspiration he mentioned channel 4. For their branding they use 3-dimensional bricks that move around. Their used typefaces Horseferry and Chadwick are created by no other than Neville Brody himself (Creative Review, 2016). A great source of inspiration!
Another focus of the talk was about the presentation next week where I should focus on less text on my presentation slides. Good legibility should be ensured.
Playing with Construction + Deconstruction
Channel 4 Branding
(WATCH THE VIDEO FOR PRESENTING MY APP)
Creative Review (2016) Channel 4 rebrands, with help from Jonathan Glazer and Neville Brody. Available at: https://www.creativereview.co.uk/cr-blog/2015/september/channel-4-rebrands-with-help-from-jonathan-glazer-and-neville-brody/ (Accessed: 5 July 2016).
Dezeen Magazine (2016) Neville Brody designs bespoke typefaces for Channel 4 rebrand. Available at: http://www.dezeen.com/2015/09/30/neville-brody-bespoke-typefaces-channel-4-rebrand-4creative-jonathan-glazer-dblg/ (Accessed: 5 July 2016).
Fig. 1-2: Jason Drew (2016) Channel 4. Available at: http://www.jasondrew.co.uk/channel-4/ (Accessed: 5 July 2016).
Fig. 3: 디자인정글 TV (2016) Channel 4 Rebrand. Available at: https://www.youtube.com/watch?v=Yd4z7LGa3xU (Accessed: 5 July 2016).