The reason I visited Exhibitionism at Saatchi Gallery is the iconic logo of The Rolling Stones.
After discussing my current working status with my peers in the “Peer Interim Crit” two days ago, they really encouraged me to not give up on my second concept as it has potential. Together, we discussed the problems the logo incorporated:
– too cosmetic
– too sex-toy-packaging-alike
– font choice works poorly
– too rounded edges take away the futuristic feeling
The logo is not designed yet. However, in three minutes time we developed the logo to a slightly better version (from left to right on photo below). Even if it is not near to be finished, it helped to understand the problem and to know how to develop it from now on.
The general idea is to combine a mouth with a pentagon. We eat with our mouth, the pentagon stands for the 5 human senses as eating is one of the few activities that incorporates all senses (such as cooking).
The versatility of the Rolling Stones logo is remarkable. Over the years it became iconic, like the band. My logo, should not look that rebellious and no symbol for erotic or sex. This will be one of the things that I will have to keep in mind when designing the logo.
Exhibitionism: The Rolling Stones (2016) [Exhibition]. Saatchi Gallery. 5 April – 4 September 2016