BRANDING: RED AND YELLOW
In terms of branding, it is no coincidence that yellow and red seems to reappear.
Red evokes appetite and hunger. Yellow is considered to be a happy and friendly colour. In combination, they also raise a busy feeling for the viewer. Therefore, the combination is likely to be used by fastfood chains as they want people to come inside, eat and leave, instead of giving a comfortable atmosphere that invites people to stay and chat longer.
Surely, other factors like interior, music choice and volume, smell and many other characteristics support those factors. However, also the colour seems to be well-thought rather than quickly picked (Karen Haller, 2016).
Karen Haller (2016) Branding – Why red & yellow is used by the fast food industry. Available at: http://karenhaller.co.uk/blog/branding-why-red-yellow-is-used-by-the-fast-food-industry/ (Accessed: 4 June 2016)