THE FUTURE / We will program our food:
Pervasive Computing Professor at City University London and Founder and Director of Mixed Reality Lab in Singapore Adrian David Cheok predicted the future in terms of food: He supposes, that “we will program food, in the same way, we now program our music” (Adrian Cheok, 2016).
This could be similar to the 3D printed pasta or the cravings recognizer that I shared in a former post. Please find the link here: https://foodlinkedtofamilyhistoryblog.wordpress.com/2016/04/28/cravings-machine/
In some flats in Tokyo the kitchens are skipped due to high as the living costs and the massive range of offered street food stores. More and more people tend to collect their breakfast on the way to work and grab a bite when they walk home. Therefore, kitchens become less and less important. Some new built flats don’t provide any kitchens to decrease the space and, in turn, the renting costs (Galileo, 2015).
Thinking about those developments and those future predictions might raise the assumption that there will be less and less cooking. Delivery services, ready meals and take away food will gain popularity and maybe in the far future something like 3D printed food or the cravings recognizer machine will be invented.
The value of cooking:
However, self prepared food and cooking seems to as important for everyone as enjoying dinner as a social activity within a family. Bestseller author, executive TV producer and global warming activist Laurie David points out the value of family dinner in her TedTalk (TedxTalks, 2011):
Social Benefits of a family dinner:
- studies showed that everything that parents are bothered by can be made better by a family dinner
- a two-decades ongoing study showed that merit students had at least three times a week a shared family meal (without exception)
- it is the best way to share values
- it passes on family history
- an authentic place to discuss different point of views
- it improves and builds a vocabulary
- manners are developed
- strengthens the bond within families
Health Benefis of a self cooked family dinner:
- less obesity
- less diabetes
- fewer overall health problems
- emotionally fulfilling
Unfortunately, ongoing shifts of our dining behavior seem to lead towards an opposite direction: Single meals, individual dining times, increasing pickiness, fast food and ready meals have become more and more common (British Library, 2016).
Based on those facts, it seems inappropriate to invent a delivery service or an app that helps you program your food. Still, it appears, that Adrian Cheok demonstrates a good sensitivity about new inventions and the power of our digital media world.
My aim is to encourage people to experience the multi-sensory act of cooking and the social value of dining together.
Cookbook lovers and authors of the Cookbook Book Florian Böhm and Annahita Kamali state, that “the first port of call when looking for a recipe these days is commonly to search for it on the Internet” (2014, p.11). So do I.
In addition, I did an observation in a bookstore to find out which role cookbooks play. There is a massive variety and popularity of cookbooks. Please find the detailed article here: https://foodlinkedtofamilyhistoryblog.wordpress.com/2016/05/01/observation-book-store/
However, a personalized recipe collection app seems to not have been done yet.
Mainly inspiring for the recipe app is Spotify. The music application allows you to set up your own profile and to listen to the music titles you like. Spotify also enables you to release your own music. In contrast to other music programs, like iTunes or iTube player, it also shows you music that you are suggested to like based on your chosen music.
This suggestions are being used commonly in the internet: Cookies detect what you like and build a online profile for you to display the advertising banners matching to your preferences. When looking through online shops, there are suggested pieces that you will eventually like – this also results of being pigeonholed as a customer. Online Dating services use “Matching Algorithms” (Peter Giesecke, 2014) that help to find partners. Algorithm structure: A likes B, therefore A also likes C, because D likes B and C. The music provider spotify suggests whole playlists to you that you would possibly like by recognizing and remembering your preferred interprets and songs.
Those features make the Swedish music provider Spotify (to spot and to identify) highly successful. In 2014 the company counted 1500 employees and achieved a sales number of 1,08 Mrd. Euro. By now, Spotify is available in 55 countries (Wikipedia, 2016).
The music recognizing app Shazam helps to recognize and identify songs in a few seconds. A photo tool that scans and evaluates your food stock (fridge content) could be released in the future as well. It could find your recipes according to the ingredients you have at the moment and in order to your personal preferences which could be registered in your profile. About 40% of food in UK is thrown away (Endfoodwastenow, 2013). The app could tell you how long you have which ingredients in your fridge. You could even make a daily photo of your fridge content. This helps to keep a clear overview and counteract to food waste.
It appears that people love individual and personal stuff. On Spotify we listen to our very personal music list, we have personalized recommendations of the cloths we are suggested to like when online shopping and (NOCH EIN BEISPIEL) to represent and match our unique personality.
This development can be also seen when having a closer look at the booming business of ancestor research companies. We aim to identify ourselves and to be very unique. Gilad Japhet, CEO of MyHeritage.com states that “Family history is a lucrative business. The main reason is people are passionate about it and it is very meaningful in their life. … Anything that people are passionate about … has to be good business” (Deseretnews, 2016).
Iona Inglesby, owner of dotone.io and one of my key contacts for this project designs unique patterns that are based on your DNA structure. Those can be created for families and help to compare their similarities and differences easily via a visual tool. She also offers uniquely woven scarfs that incorporate this patterns.
The Californian wine delivery service Vinome (Vino + Genome = Vinome) hopped on this train with a special business idea: They identify your personal wine taste preferences by checking your DNA and send you your personal collection of wines you are genetically suggested to like (Vinome, 2016).
Food and Family:
The app allows you to publish your family food recipes and to share it with others. You then have the possibility to cook personal family recipes of others and to eat a little piece of their unique family tradition and culture.
Your personal taste is shaped by your family. So will others. This will help to suggest recipes to you of other families who maybe have similar taste perceptions and preferences.
Our taste profile is shaped by several factors that all seem to be linked to FAMILY and our ROOTS:
• We do not only eat what we like, we also like what we eat. We can get used to food which influences our food profile. If we eat that dish since our childhood as our mum makes it, there is a high chance that we like it.
• To a certain amount our taste is genetically shaped (inhereted from our parents and ancestors)
• Unborn babies get accustomed to the food that their mothers eat while pregnancy. E.g. Babies will more likely like the taste of carrots if their mothers ate them while being pregnant.
• Our gut system is a factor that influences our appetite and cravings and is in turn inhereted from our parents and ancestors.
PROFILE – get started:
The recipe app that I plan could also include a personal starter kit that checks your DNA and automatically shows the foods that you are genetically suggested to like. For increasing precision you could then rate and add foods manually.
FEATURES – how does the app work:
RELEASE YOUR OWN RECIPES:
To make the app interesting and dynamic and to fill it with recipes, everyone is invited to share their own recipes. Those postings should include a photo that makes the overall visual appearance more appealing and to give the app an interesting touch with a sense of our beloved and picture dominating social media apps as Instagram and Snapchat.
People can rate and share those recipes and maybe also comment them (I have to consider and refine the concept later). This will result in chart lists, like “Best veggie recipes” and “Best barbecue recipes”…
Like I already mentioned above, a photo tool that scans and evaluates your food stock (fridge content) could be released in the future as well. It could find your recipes according to the ingredients you have at the moment and in order to your personal preferences which could be registered in your profile.
Giesecke, P. (2014) Netzausfall. Available at:http://www.netzausfall.de/2014/06/11/ein-matching-algorithmus-beim-online-dating-der-funktionieren-koennte/ (Accessed: 20 May 2016).
Wikipedia. (2016) Spotify. Available at:https://de.wikipedia.org/wiki/Spotify (Accessed: 20 May 2016).
AdrianCheok (2016) Media. Available at: http://adriancheok.info/themedia/ (Accessed: 17 April 2016).
Galileo (2015) Wohne Extrem: Wohnungsknappheit in Tokio | Galileo | ProSieben. Available at: https://www.youtube.com/watch?v=vVHGkjQF6K0 (Accessed: 28 April 2016).
Tedx Talks (2011) Dinner makes a difference: Laurie David at TEDxManhattan. Available at: https://www.youtube.com/watch?v=GzB0BDstCI0 (Accessed: 28 April 2016).
British Library (2016) British Food. Available at: http://www.bl.uk/learning/citizenship/foodstories/Accessible/eatinghabits/changesineatinghabits.html (Accessed: 20 April 2016).
Böhm, F. and Kamali, A. (2014) Cookbook Book. London: Phaidon Press Inc.
Deseretnews (2016) A glimpse into the thriving business of family history. Available at: http://www.deseretnews.com/article/865600580/A-glimpse-into-the-thriving-business-of-family-history.html?pg=all (Accessed: 10 March 2016).
Vinome (2016) Life Uncorked. Available at: https://www.vinome.com (Accessed: 20 May 2016).
Endfoodwastenow.org (2013) Facts. Available at: http://www.endfoodwastenow.org/index.php/resources/facts (Accessed: 20 May 2016).
Fig.1: The Next Web (2016) Future Generations. Available at: http://thenextweb.com/media/2014/04/02/spotify-gets-a-new-darker-look-as-it-strives-for-cross-platform-consistency/#gref (Accessed: 20 May 2016).