May 2016


Design Museum


“The exhibition explores how mass customisation and emerging technologies increasingly blur the boundaries between designer, manufacturer and consumer. Visitors can see first-hand some of the new manufacturing techniques demonstrated in The Future is Here Factory and find out how they will change the designed world” (Quoted from the Design Museum, 2016).

Maybe this exhibition would have addressed a different subject too far from my project anyways. Still, it might have been interesting to see new technologies exhibited in the Design Museum.
The exhibition already took place in 2013. Technology developed rapidly even in this three years.



Design Museum (2016) The Future is Here. Available at: (Accessed: 31 May 2016).


Visual Reference:
Design Museum (2016) The Future is Here. Available at: (Accessed: 31 May 2016).




Very first, initial tries for the logo design. The pentagon is represantative for the five senses.





Two quite unhelpful attempts to get going. Andrew suggested to explore through making. I’m sure he didn’t mean it like this. I felt a little lost up to this point – this might be the explanation for this quite miserable drafts.
The apple as a symbol for temptation and food.

Food Typography

Making Typography with food seems to be already done quite often.
Especially, shaping sugar, flour, cacao or liquids to letters has been done several times.




austrian artist marion luttenberger created manually a series of fonts with diverse materials such as food, paper, artificial fur or water drops. she then photographed her projects resulting in this original typographic work.
Fig. 7
Fig. 8


Fig. 9



Visual Refernces:

Fig. 1: Stefanie Hammer (2016) 3D typography. Pinterest. Available at: (Accessed: 31 May 2016)

Fig. 2: Michelle Phan (2016) 5 Favorites: Food Typography Artists. Available at: (Accessed: 31 May 2016)

Fig. 3: Stefanie Hammer (2016) 3D typography. Pinterest. Available at: (Accessed: 31 May 2016)

Fig. 4: Foodigity (2016) Break Up Cakes will let you down easy. Available at: (Accessed: 31 May 2016)

Fig. 5: Stefanie Hammer (2016) 3D typography. Pinterest. Available at: (Accessed: 31 May 2016)

Fig. 6: Side by Side (2016) Twist Your Favourites. Available at: (Accessed: 31 May 2016)

Fig. 7: Kishani Perrera (n.a.) Art House: Focus on Food. Available at: (Accessed: 31 May 2016)

Fig. 8: Abuzeedo Design Inspiration (2016) Play: Experimental Typography. Available at: (Accessed: 31 May 2016)

Fig. 9: NFOSD (2016) Seattle area: Swallowing Support group – July 18, 2013. Available at: (Accessed: 31 May 2016)




The apple is both, a symbol for temptation and also food. Therefore, using an apple in the design would be nice.

Sagmeister & Walsh made a strong and elaborated design for a drink “Appy Fizz” which is inspirational for further attempts.



Sagmeister&Walsh (2016) Appy Fizz. Available at: (Accessed: 31 May 2016).


Tutorial 31.5.16




The idea is brilliant and it’s very good that I am not stuck in a book design anymore. In the beginning, when Andrew saw the last time my project (MPP presentation) he thought I’m quite stuck and narrow focused on making a book. That might have not allowed to keep open for new findings and for new ideas.
Making an app out of this might have more potential and be the right way to do as it resulted from my research.

The app seems to be quite useful – especially the fridge scanner. The implementation of new media and to think about what our phones and our apps will be capable of in the near future seems to be the right approach. For Andrew, it looks like this naturally developed and fits to the project, rather than forcing oneself to implement new technology without thinking about the project.

Still, he is not quite sure if holograms are the appropriate solution. However he does not feel like discarding it now. My next task should be to explore myself how the project develops. Crucial, for this will be to explore by making.
Building up the content was the first right step in this direction. Now, it shouldn’t be the time to   detailed refine the symbol buttons or to refine the content to the least little bit. Now would be the time to find VISUALS that would excite a client (if it would be a client based brief).

Time Managment:
Me: I’m a little worried about time management. I feel like I’m being a little behind and hope I can do a proper MA standard design within that time.
Andrew: If he would, again, imagine this would be a live brief for a real client, he would love to have 2 months time for all of this. 2 months is a lot of time. He would actually love to have that much time for a client based project.

Me: I’m also worried about imagining the outcome. I never did a successful app so far and actually don’t quite know how to make it.
Andrew: This shouldn’t be my concern at this stage. Thinking about how to present it is not relevant now. Rather focus on the stage I am in at the moment and do work step by step. Sometimes it’s even beneficial to not be trained and to good in anything. It allows a unique approach. If I would do an app in real live on a client oriented basis, there would be an app developing expert who would do that part for me.

For the next session, I could bring 5 possible ideas on how to best present it. There could be different names and different concepts which could all vary from the thing I presented today.



After the idea and case study part from the 2 former posts it is time to build up the app content. Dick suggested this as my next step. He also mentioned to find a thread.


To start, I wrote down all functions my app should have on small pieces of paper which you can see on top of the photo below. Then, I drew the interface of the first function of the app on an A4 sheet. Each part is drawn on a single piece of paper which allowed a much quicker and more interactive process. The lucky coincidence of cutting it in those mentioned bits was the best approach, even if it was a coincidence. All the functions that are written on the little cards were then piece by piece incorporated in the bigger “pages” that should demonstrate the interface of the app.

Building up the content by this method made this complex task much easier. However, it took me a full two days to finally have the content ready.

All the features that I needed to incorporate in the app: 
Social Media:
– social media function (followers, posts, likes)
– sharing recipes
– feed of others (recipes like start page)
– tool to browse through recipes (suggested recipes the user might like)
– search tool to find every recipe the user wants to
– charts of the most liked recipes

Food Scanner: 
– tool for phone or device to make scan your fridge content
– this should evaluate your food stock
– clever tool that itself calculates the difference each time you make a new scan (food update)
– knows how long items are in fridge or storage to remind you on eating them (food waste)

– offering to order a free DNA kit
– DNA evaluation goes into profile and lists the food that you’re genetically suggested to like
– labelling other’s recipes with a button so you can collect your favorite recipes in your profile


Structure and content finished: 

While setting up the content, I detected some problems: 
Problem 1: Not everyone will like to do the DNA-Kit thing as some people have data awareness issues. Making it optional would be some kind of compromise that would effect the “strength” of the app.
Problem 2: Scanning your food might be a problem. Fridges have depth. A regular iPhone camera will not be able to detect the food hidden behind other food. Also scanning your storage might raise a problem if the scanner won’t be able to distinguish a pack of flour from a  pack of sugar.
Problem 3: Out of problem 2, another one occurred. Technically, a scanning tool for phones seems imaginable in the near future as face recognition already works on photos. So why shouldn’t there be a tool that detects tomatoes and cucumbers.

Solution Problem 3: After discussing this problems extensively with my peers, it appeared that in the architecture department there is a 3D scanner. They can put there built models in there, and the scanner transforms it to vectors on their computers.
It seems obvious, that in the future there will be 3D photos and 3D scanning tools available on our technical devices. 3D is the next logical step after 2D.

Problem out of this solution:
 Having a futuristic tool in the app, doesn’t fit with photos and other media.

Solution: Why not making a futuristic app. Upgrading this whole app in the future seems like a really exciting and nice idea. Maybe in the future I will be able to design apps for clients. But designing an app for the future is a unique chance for this Master Project.
The more I started thinking about it the more excited I got.


Future App:

Scanner: Assumably, the innovative food scanner would work a lot better if there would be a 3D scanning possibility on our smart phones. This could work more precisely and could detect food that is hidden in the back of the fridge easily. It should then provide a list for you and always know how much food you still have. It should also tell you to eat foods in your fridge that you forgot about, before they get rotten.

3D photos: The 3D media will probably also be available for our photos in the future. Imagine you post a 3D photo of your prepared cake. So far, there are already 360° view cameras available. This makes 3D photos quite imaginable.

– Scent-Button: A mainly interesting field of my research was about digitalized senses. Scientist are working on digitalizing taste, smell, and touch.  Smell and taste used to be quite tricky so far, as they are chemically evoked, not electronically. However, there are already some  attempts and scientists are sure, that in the near future we will have digitalized smell + touch.
People have to prepare the food and take a 3D picture of it. Imagine, your phone could identify and safe that smell, so you upload a picture and a smell. If another user looks at your uploaded recipe, he can not only see it, but by pressing the Scent-Button also smell that certain dish.

DNA Kit: To design the app for the future also makes more sense in terms of the DNA analysis part. In the future, it might be that something like this becomes better accepted and very common. Years ago, scanning your fingerprint to unlock your phone also seemed absurd.



Introduction: As soon as you open the app, the following slides should appear. As I don’t have a name yet, the word “Name” functions as a placeholder. The introduction should quickly explain the most relevant features to the user, to not throw him unknowingly in the middle of the app. While I tested the 14 recipe apps, I much preferred the ones with introduction, rather than the ones without.


DNA Kit: IMG_6247 Kopie


The 3D photos should not be the only media. There can also be videos uploaded (maybe with 360° cameras as well). They can be made either very exclusive (time limited) and vanish after their time runs out like Snapchat. Or they can be uploaded without a time limit. There can also be live videos (Inspiration from live videos on Facebook – that results in really high visitor numbers and comments).



Why would this app be useful?
According to my research, cooking and enjoying self-made dishes as a social activity especially within a family is a highly important issue. However, there is a ongoing shift in a different direction that includes, ready meals, delivery services, increasing pickiness, unhealthy eating and separate dining times.
On the other side, it seems that people are aware of this negative development. Bestseller author and TV producer Laurie David explains in her talk the value of a family dinner (
There are several recipe apps online and it seems that there is also a counteracting-trend to encourage and to value cooking, self prepared food and dinners within a social group.
My aim is to support this as I myself love cooking, baking and dining together.

Would that app be still relevant in the future?
The cultural shift that I outlined in the former paragraph is ongoing since a while. However, it feels like cooking is not close to becoming extinct. People are cooking since several thousand years and assumably, will keep doing in the future. Cookbooks are a solid component in each bookstore (See my research “Bookstore Observation”) and each year the lead the top list of best selling non-fiction books.
This seems to be related to books. They’re existing since several thousand years and even if they could technically be replaced by ebooks, people still value them. And they’re not even effecting your health.



Future generations that will, assumably, cook less than we do today. The design should not be exclusive four women (cheesy baking apps) or men (grill and meat app).
It should be for social media interested people. Cookers and non-cookers; chefs and amateurs. Recipe inspiration browsers and self cookers. People who like personalized stuff. Unfortunately, it is hard to define a certain age group yet. Basically, cooking can be done by anyone.



  • Additionally, I also would like to design the DNA kit that will be sent to people. This will include a box and a information flyer or folder on how to use and return it (Infographic?).
  • App will be neatly done and take a lot of time on how to best present it
  • Icon Design for App
  • Take time to let people test the app








Recipe Apps Analysis

To get an overview of what is already existing in terms of recipe apps or programs, I am doing an analysis.
Therefore, I checked the most popular recipe apps (Guardian, 2016) (Lifehacker, 2016) (Tom’s Guide, 2016):

  1.  Sidechef
  2. Yummly
  3. Kitchen Stories
  4. Chef Steps
  5. Tender
  6. In the Kitchen
  7. Cookpad
  8. Epicurious
  9. Allrecipes
  10. ChefTap
  11. Big Oven
  12. Eating Well
  13. Recipes (Great British Chefs)
  14. Jamie Oliver Recipes


  1. Sidechef ••
    Seems to focus on the food preparing part. Nice picture based guidance seems to be perfect for beginners and amateur cookers.+ cooking instructions are brilliant
    + stepwise guidance
    + instructions are read to you (seems clever in the kitchen)
    + sets timer for cooking durations

    – design is not nice (Fig. 1.2)
    – no proper personalization part (Fig. 1.3)
    – function of app lacks in depth
    – you cannot stop timers (have to close the program to stop running timers)
    – food photography looks sometimes disgusting

    Fig. 1.1: Nice cooking instructions[gallery size="medium" ids="733,734,735"]

Fig. 1.5: Food photos can look quite ugly too



2. Yummly •••

From all tested apps, Yummly seems to be the most professional. It has a lot of nice functions…

+ personalization is great
+ pre-selection of recipes makes you getting started easier
+ yum-button is fun
+ structure of chosen recipes is nice (clear nutrition, ingredients and instruction listings)

– design looks chaotic: tiled food photographs everywhere (Fig. 2.5)
– background also shows pictures which makes it look chaotic
– interface seems slightly complicated: takes a while to figure out
– personal profile visuals looks not nicely designed (Fig. 2.2)

In particular, the introduction and setting up of your profile was one of the best features of all tested apps. While it does not ask too much about your data such as address, etc. the app aims to find out about your taste preferences.
It excludes some foods for you. If you specify to not eat pork and cucumber – it won’t suggest recipes including them to you. When you then go to your profile. Some recipes matching your profile are already in your personal recipe store.

Fig. 2.1

After setting up your profile, you can browse through recipes, and find out about their nutrition,  read cooking instructions, rate and comment the recipe, share it on social media and add it to your personal selection of favorite recipes.



3. Kitchen Stories •••

+ Way nicer design (modern cottage style)
+ Clean cooking videos that make it really easy
+ Coherent photo style which makes me doubt that it is really from different users
+ Love that they give little notes like “coconut water fits perfectly to this after-workout bread”
+ The arrangements that look like postings (with the white bottomline) looks nicer than tiled without spaces between the pictures
+ they don’t give too detailed instructions which makes it much clearer and less chaotic and complex
+ perfectly arranged and overall nice structure

– no personalization part  (you can just choose your favorite recipes and safe them)
– no innovative and new features or functions
– only available in German

Fig. 3.1: Introduction

This is how a recipe instruction looks like:

This slideshow requires JavaScript.


App Structure:


4. Chef Steps  •

Here, there are no personal uploaded recipes, members or a profile page.
Chefs show you how to cook via videos. The videos are actually nice but take long for small easy recipes.

+ nice photography
+ slide show for the specific recipes (makes it better than to scroll I think)

– no personal profile at all
– no introduction in app
– ingredients listed in grams (very stiff)
– very shallow and not too interesting



5. Tender •

Nice intentions and idea but awful interface (visually and function wise)

+ Personal Profile set up like Facebook
+ allows to upload photos and rate it in the “Food Feed”
+ explains in 4 steps what the app is about

– introduction looks completely different to rest of app design
– extrem long loading times
– extremely chaotic and unclear
– loads of advertising banners (so unprofessional)
– bad design
– didn’t even manage to go to the Food Feed as it is so confusing

Fig. 5.1: Explanation and Introduction



6. In The Kitchen •

Specifically for men – Grill app. The Name does not fit to the grill and men’s thing.
– Very shallow and weak interface and functions
– nothing new or inventive
– no personalization
– saving your favorite recipes is kind of the only action the user can do (boring)
– advertising banners
– recipe listings are not good structured / hard to have an overview

IMG_6128 IMG_6129 IMG_6130 IMG_6131 IMG_6132


7. Cookpad •••

Social Media App

+ Profile like in Social Media (Followers / Following)
+ This results in a “Start Page” that shows the recipes of people you’re following
+ Bookmark symbol makes it so easy to add recipes to your “Favorites”
+ Uploading your personal recipes is so easy that I was tempted to already do it with mine
+ really exciting due to social media function

– there is no “Browse” function so there are no suggested recipes
so you have to look for them rather than just browsing through them
– the most liked photos aren’t on top (just recent uploaded) which results in quite
unprofessional and ugly food photography
– even though it is social media like it is almost too easy as it seems there are a lot of
functions missing to make it a very cool app

Publish my own recipes:


Personal Profile:

Overall appearance:


8. Epicurious •

Absolutely same functions as “In the Kitchen” App

• the design is ok but not really nice
•  browse function
• save your favorite recipe functions
• timer function

– no videos
– no persons uploading recipes (given recipes)
– no inventive or cool functions
– advertising banners


9. All recipes •

Also quite same function as the previous one. Browse and upload your own pictures. I tried to publish a recipe but it didn’t work…

– No cool new inventive features
– Recipe publishing did not work
– Not really appealing design and interface
– No nice food photography
– Advertising Banners

10. Chef Tap •

Disappointing app.

– almost no features
– only browse
– no profile at all
– design is not nice
– photography neither
– there is a promising “make” button under the recipe – if you click it, nothing happens




11. Big Oven •/••

+ Profile
+ Menu Plan as a feature (don’t know if I would use it but haven’t seen it so far)

– couldn’t find a “upload your own recipes” button
– sharing your recipes way not as exciting as with Cookpad app
– ingredients are linked to an external page

12. Eating Well •

– Awful Design
– Static Page with no functions
– pay to see recipes then

+ “Recipe of the Day” Charts

13. Great British Chefs •
British Chefs share their recipes on that app.

+ Wonderful Design
+ Perfect and coherent food photography
+ Nice effects
+ Clean and structured interface and functions
+ Accompanying videos

– Posh recipes (Oyster, Lobster, Snails, Foie Gras, …)
– not too fun as there is no profile, interactive functions, …
– feels more like a static website version
– videos take long to load and the “cooking” function does not work

14. Jamie Oliver •

Collection of Jamie’s Recipes.

+ Nice structure
+ Very nice design
+ wonderful food photography

– no profile
– no interactive functions



The Guardian (2016) 10 recipe apps to help you cook up memorable meals. Available at: (Accessed: 26 May 2016)

Lifehacker (2016) The Best Apps to Manage Your Recipe Collection. Available at: (Accessed: 26 May 2016)

Tom’s Guide (2016) 15 Best Recipe Apps. Available at: (Accessed: 26 May 2016)



Moment of Childhood Remembrance

Even if it is not linked to food, the singer of Twenty one Pilots sings about this exact same moment of remembrance via smell that also the video of Ratatouille visualizes:


Listen to the lyrics at 01:29

Visual References (Video):

Fueled by Ramen (2015) twenty one pilots: Stressed Out [OFFICIAL VIDEO] Available at: (Accessed: 25 May 2016)


Tutorial 24.5.16


Presentation Slides to show and talk about my idea:



Feedback Dick (25.5.16)

Dick’s thoughts while the presentation:
– there is something that digitally analysis your food and tells you if it contains ingredients that could raise allergies
if someone else prepares your food you give them the control as you don’t know what is in there (fat, unhygienic content, how old the ingredients are, artificials, salt, …)

To decide about the media that I want my outcome to have (app, book, …) think about the target audience – this will then help to choose the appropriate format.

Look for case studies that show how people have some kind of personal narrative / personal anecdote to see their stories. That enhances the process of family culture.

People and chefs have their certain way of cooking. Is it shaped by their family? 

See what content comes into my outcome: Recipes, Personalities, Individuals – what builds the narrative?

Think about the social connection of food. Does your family limit you in terms of food? If you are in a family, maybe they don’t like you to eat chips. Maybe you tried them for the first time in other families. There is some kind of food guidance within families.

The idea of a food scanner (Shazam, fridge scanner) is good. Also the idea that the recipes you will be suggested are shaped by this, and by your personal preferences is good.

Suggestions of Dick what to do next:

  • Find a thread. What is the main issue I want to communicate via my app
  • What is gonna be the written content or the written material that goes in my outcome
  • Structure (narrative structure) of work
  • Inspiration: What will my outcome look like?
  • Which visuals will my outcome contain? Photography, Illustration, …

“Versatility in the outcomes is crucial”
Dick Whitbread

The Challenge will be to find a thread. Simplifying and summarizing to build the ideal content will be as important as to work on the scale of a mobile phone screen to make the outcome work.
Dick Whitbread



Next steps:

  • research about if someone else prepares your food you give them the control as you don’t know what is in there (fat, unhygienic content, how old the ingredients are, artificials, salt, …)
  • think about target in order to shape my outcome
  • Look for case studies that show how people have some kind of personal narrative / personal anecdote to see their stories. That enhances the process of family culture.
  • Ask people and chefs if their certain way of cooking is shaped by their family?
  • See what content comes into my outcome: Recipes, Personalities, Individuals – what builds the narrative?


  • Find a thread. What is the main issue I want to communicate via my app
  • What is gonna be the written content or the written material that goes in my outcome
  • Structure (narrative structure) of work
  • Inspiration: What will my outcome look like?
  • Which visuals will my outcome contain? Photography, Illustration, …

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